Our Blog

Ideas on Culture, Growth & Marketing

Perspectives, playbooks and case studies from the BrandAid team — on branding, SEO, social, performance marketing and more.

September 14, 2026 11 min read

Marketing teams often face a familiar question: Should we invest more in performance marketing or focus on building…

September 9, 2026 11 min read

The internet has made it possible for businesses in Kolkata to reach customers far beyond India. Whether you…

September 7, 2026 8 min read

Every business owner in Kolkata has heard the phrase “increase your online visibility” so many times that it…

September 4, 2026 12 min read

Search is ever changing. For years, businesses competed for a place on Google’s first page. The goal was…

September 2, 2026 14 min read

SEO has changed significantly over the years. Search engines now look beyond simple keyword usage and backlinks. Website…

August 25, 2026 10 min read

For a SaaS startup, growth often begins with paid ads, outbound sales, partnerships, product-led growth, and social media.…

Ready to grow your brand?

Let's talk about what culture-first marketing can do for you.