*,
*::before,
*::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0
}

:root {
  --red: #c11f2f;
  --red2: #bb1223;
  --navy: #1a1a2e;
  --cream: #fdf9f5;
  --border: rgba(0, 0, 0, 0.07);
  --text: #3a3a4a;
  --muted: #7a7a8a
}

html {
  scroll-behavior: smooth
}

body {
  font-family: 'Inter', sans-serif;
  background: var(--cream);
  overflow-x: hidden;
  cursor: none;
  padding-top: 0;

}

#cursor {
  position: fixed;
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--red);
  pointer-events: none;
  transform: translate(-50%, -50%);
  z-index: 99999;
  transition: transform 0.15s, opacity 0.15s
}

.sparkle {
  position: fixed;
  border-radius: 50%;
  pointer-events: none;
  z-index: 99998;
  transform: translate(-50%, -50%);
  animation: sparkle-anim 600ms ease-out forwards
}

@keyframes sparkle-anim {
  0% {
    transform: translate(-50%, -50%) translate(0, 0) scale(1);
    opacity: 0.6
  }

  100% {
    transform: translate(-50%, -50%) translate(var(--dx), var(--dy)) scale(0);
    opacity: 0
  }
}

.nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 20;
  background: transparent;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0 52px;
  transition: background 0.2s ease, border-color 0.2s ease;
}

.nav.scrolled {
  background: #fff;
  border-bottom: 1px solid rgba(230, 209, 204, 0.5);
  z-index: 11111;
  height: 72px
}

a.nav-logo-h {
  display: flex;
  align-items: center;
  height: 100%;
  line-height: 0
}

a.nav-logo-h img {
  height: 90px;
  width: auto;
  display: block;
  transition: height 0.2s ease
}

.nav.scrolled a.nav-logo-h img {
  height: 62px
}

.nav-links-row {
  display: flex;
  align-items: center;
  gap: 2px;
  list-style: none
}

.nav-links-row a {
  display: block;
  padding: 6px 13px;
  font-size: 13.5px;
  font-weight: 400;
  text-decoration: none;
  color: #555;
  border-radius: 6px;
  transition: background 0.15s, color 0.15s
}

.nav-links-row a:hover {
  background: rgba(0, 0, 0, 0.04);
  color: var(--navy)
}

.nav-links-row a.active {
  font-weight: 600;
  color: var(--navy);
  text-decoration: underline;
  text-underline-offset: 3px
}

.nav-cta-btn {
  font-family: 'Inter', sans-serif;
  font-size: 13.5px;
  font-weight: 600;
  color: #fff;
  background: var(--red);
  border: none;
  cursor: none;
  height: 40px;
  padding: 0 22px;
  border-radius: 8px;
  transition: background 0.15s, transform 0.12s;
  box-shadow: 0 3px 14px rgba(193, 31, 47, 0.28)
}

.nav-cta-btn:hover {
  background: var(--red2);
  transform: translateY(-1px)
}

.hamburger {
  display: none;
  flex-direction: column;
  gap: 5px;
  cursor: none;
  background: none;
  border: none;
  padding: 4px
}

.hamburger span {
  display: block;
  width: 22px;
  height: 1.5px;
  background: var(--navy);
  border-radius: 2px;
  transition: all 0.22s ease
}

.hamburger.open span:nth-child(1) {
  transform: translateY(6.5px) rotate(45deg)
}

.hamburger.open span:nth-child(2) {
  opacity: 0
}

.hamburger.open span:nth-child(3) {
  transform: translateY(-6.5px) rotate(-45deg)
}

.mobile-drawer {
  display: none;
  position: fixed;
  top: 96px;
  left: 0;
  right: 0;
  background: rgba(255, 255, 255, 0.98);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
  padding: 12px 24px 20px;
  z-index: 99;
  opacity: 0;
  transform: translateY(-6px);
  transition: opacity 0.2s, transform 0.2s;
  pointer-events: none
}

.mobile-drawer.open {
  display: block;
  opacity: 1;
  transform: translateY(0);
  pointer-events: all
}

.mobile-drawer a {
  display: block;
  padding: 13px 0;
  font-size: 15px;
  color: var(--navy);
  text-decoration: none;
  border-bottom: 1px solid var(--border)
}

.mobile-drawer .mob-cta {
  width: 100%;
  margin-top: 16px;
  height: 48px;
  background: var(--red);
  color: #fff;
  border: none;
  border-radius: 10px;
  font-family: 'Inter', sans-serif;
  font-size: 14px;
  font-weight: 600;
  cursor: none
}

.service-hero {
  min-height: 560px;
  position: relative;
  overflow: hidden;
  display: flex;
  align-items: center;
  padding-top: 120px;
}

.c-bg::after {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(to right, rgba(253, 249, 245, 0.97) 0%, rgba(253, 249, 245, 0.88) 30%, rgba(253, 249, 245, 0.55) 55%, rgba(253, 249, 245, 0.15) 75%, transparent 100%), linear-gradient(to bottom, rgba(253, 249, 245, 0.3) 0%, transparent 30%, transparent 70%, rgba(253, 249, 245, 0.4) 100%)
}

.c-bg {
  position: absolute;
  inset: 0;
  z-index: 0;
  overflow: hidden
}

.c-bg img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
  display: block;
  transform: scale(1.04);
  animation: slow-zoom-c 16s ease-out forwards
}

@keyframes slow-zoom-c {
  from {
    transform: scale(1.04)
  }

  to {
    transform: scale(1)
  }
}

.service-hero .container {
  position: relative;
  z-index: 1
}

.service-hero-wrap {
  position: relative;
  z-index: 10;
  display: flex;
  align-items: center;
  justify-content: flex-start;
  min-height: calc(560px - 120px);
  padding: 40px 52px 60px;
}

.service-hero-content {
  max-width: 800px;
  margin-right: auto
}

.service-hero-content h1 {
  font-size: clamp(40px, 4.2vw, 62px);
  font-weight: 900;
  color: var(--navy);
  letter-spacing: -0.03em
}

.service-hero-content h1 span {
  font-family: 'Dancing Script', cursive;
  font-size: clamp(54px, 5.6vw, 80px);
  color: var(--red);
  line-height: 1.0
}

.service-hero-content h3 {
  font-size: 22px;
  font-weight: 700;
  color: #2F2C30;
  margin-bottom: 6px;
}

.service-hero-content p {
  font-size: 15px;
  color: #555;
  line-height: 1.72;
  font-weight: 400;
  max-width: 80%;
  margin-bottom: 34px;
  margin-top: 16px
}

.breadcrumb-wrap {
  margin-top: 24px;
  display: flex;
  gap: 12px;
  align-items: center
}

.hero-btn-wrap {
  display: flex;
  gap: 14px;
  flex-wrap: wrap;
  margin-top: 28px
}

section#why-matters-seo em {
  text-align: center !important;
  display: block;
  padding-top: 30px;
}

.hero-btn-primary {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: 'Inter', sans-serif;
  font-size: 14px;
  font-weight: 600;
  color: #fff;
  background: var(--red);
  border: none;
  cursor: pointer;
  height: 50px;
  padding: 0 30px;
  border-radius: 10px;
  transition: background 0.15s, transform 0.12s;
  box-shadow: 0 4px 18px rgba(193, 31, 47, 0.35);
}

.pay-for {
  margin-top: 30px;
}

.pay-col {
  flex: 1;
}

.pay-col h4 {
  font-size: 1rem;
  margin-bottom: 18px;
  color: var(--navy);
}

.pay-col .content-list {
  margin: 0;
}

.pay-col .content-list li {
  color: #3B373E;
}

/* mobile */
@media(max-width:768px) {
  .pay-for {
    flex-direction: column;
    gap: 20px;
  }
}

/*==========================
TECH STACK SECTION
==========================*/
.tech-stack-section {
  background: #fff;
}

.tech-stack-wrap {

  display: grid;
  grid-template-columns: 340px 1fr;

  gap: 60px;
  position: relative;
  overflow: hidden;
}

.tech-left {
  position: sticky;
  top: 120px;
  height: fit-content;
}

.tech-desc {
  color: #666;
  line-height: 1.9;
  margin-top: 20px;
}

.tech-icon {
  width: 180px;
  height: 180px;

  border-radius: 50%;

  border: 1px dashed #ececec;

  display: flex;

  align-items: center;

  justify-content: center;

  margin-top: 50px;

  color: #e6e6e6;

  font-size: 70px;
}

.tech-icon img {
  width: 100%;
  max-width: 240px;
  height: auto;

  opacity: .5;
  object-fit: contain;
}

.tech-group {
  margin-bottom: 40px;
}

.tech-group:last-child {
  margin-bottom: 0;
}

.tech-group h5 {
  color: var(--navy);

  font-size: 22px;

  font-weight: 800;

  margin-bottom: 20px;
}

.tech-grid {

  display: grid;

  grid-template-columns:
    repeat(3, 1fr);

  gap: 14px;
}

.tech-grid span {

  min-height: 58px;

  display: flex;

  align-items: center;

  justify-content: center;

  text-align: center;

  padding: 14px;

  color: #fff;

  font-size: 14px;

  font-weight: 700;

  border-radius: 12px;

  transition: .25s;

  box-shadow:
    0 10px 30px rgba(0, 0, 0, .08);
}

.tech-grid span:hover {

  transform:
    translateY(-3px);
}

/* COLOR SYSTEM */

.tech-grid span:nth-child(6n+1) {
  background: #2D72E2;
}

.tech-grid span:nth-child(6n+2) {
  background: #d6de1d;
  color: #fff;
}

.tech-grid span:nth-child(6n+3) {
  background: #45c9f8;
}

.tech-grid span:nth-child(6n+4) {
  background: #242100;
}

.tech-grid span:nth-child(6n+5) {
  background: #46c16d;
}

.tech-grid span:nth-child(6n+6) {
  background: #2db9d9;
}

.tech-group:nth-child(2) .tech-grid span:nth-child(6) {
  background: #9b33c6;
}

.tech-group:nth-child(3) .tech-grid span:nth-child(2) {
  background: #64c748;
}

.tech-group:nth-child(3) .tech-grid span:nth-child(4) {
  background: #cc7a30;
}

.tech-group:nth-child(4) .tech-grid span:nth-child(1) {
  background: #d39a00;
}

.tech-group:nth-child(4) .tech-grid span:nth-child(5) {
  background: #441417;
}

/* MOBILE */

@media(max-width:991px) {

  .tech-stack-wrap {

    grid-template-columns: 1fr;

    padding: 32px;

    gap: 30px;

  }

  .tech-left {
    position: relative;
    top: auto;
  }

  .tech-grid {

    grid-template-columns:
      repeat(2, 1fr);

  }

  .tech-icon {

    width: 120px;
    height: 120px;

    font-size: 42px;

    margin-top: 30px;

  }

}

@media(max-width:576px) {

  .tech-grid {

    grid-template-columns: 1fr;

  }

  .tech-group h5 {
    font-size: 18px;
  }

  .tech-grid span {
    font-size: 13px;
  }

  .service-hero-content h1 {
    font-size: 32px !important;
  }

  .service-hero-content h1 span {
    font-size: 44px !important;
  }

  .service-hero-content h3 {
    font-size: 18px !important;
  }

  h2.section-title {
    font-size: 22px !important;
  }

  .section-title span {
    animation: fade-up .6s ease .42s forwards !important;
    font-size: 44px !important;
    line-height: 1 !important;
  }

  .what-is-text p {
    font-size: 15px !important;
  }

  p.section-sub {
    font-size: 15px !important;
  }
}

.process-steps em {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  height: 40px;
  background: #17152a;
  border: 1px solid #ff004d;
  border-radius: 8px;
  color: #ffffff;
  padding: 0 24px;
  transition: none !important;
  cursor: default;
  box-shadow: none;
  font-size: 0.8rem;
  font-style: normal;
  font-weight: 500;
  margin: 0 0 7px;
  line-height: 1.3;
}

.hero-btn-primary:hover {
  background: var(--red2);
  transform: translateY(-2px)
}

.hero-btn-secondary {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: 'Inter', sans-serif;
  font-size: 14px;
  font-weight: 600;
  color: var(--navy);
  background: #fff;
  border: 2px solid var(--border);
  cursor: pointer;
  height: 50px;
  padding: 0 28px;
  border-radius: 10px;
  transition: all 0.15s
}

.hero-btn-secondary:hover {
  border-color: var(--navy);
  transform: translateY(-2px)
}

section {
  padding: 96px 0
}

.container {
  max-width: 1140px;
  margin: 0 auto;
  padding: 0 24px
}

.section-label {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 12px
}

.section-title {
  color: var(--navy);
  line-height: 1.15;
  font-size: 40px;
  font-weight: 600;
  margin-bottom: 20px
}

.section-title span {
  color: var(--red);
  font-family: 'Dancing Script', cursive;
  font-size: 48px
}

.section-sub {
  font-size: 18px;
  color: #777;
  max-width: 760px;
  margin: 0 auto;
  line-height: 1.7
}

.what-is {
  background: #fff
}

.what-is-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 72px;
  align-items: center
}

.what-is-text p {
  font-size: 18px;
  color: #777;
  line-height: 1.7;
}

.what-is-text p+p {
  margin-top: 16px
}

p.section-label {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 2.5px;
  text-transform: uppercase;
  color: #c11f2f;
  margin-bottom: 16px
}

.what-is-visual {
  position: relative;
  border-radius: 20px;
  overflow: hidden;
  aspect-ratio: 4/3;
  background: linear-gradient(135deg, #1a1a2e 0%, #2d1a2e 100%);
  display: flex;
  align-items: center;
  justify-content: center
}

.what-is-visual img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  border-radius: 20px
}

.stat-badge {
  position: absolute;
  bottom: -1px;
  left: -1px;
  background: var(--red);
  color: #fff;
  padding: 18px 24px;
  border-radius: 0 16px 0 20px
}

.stat-badge .stat-num {
  font-size: 2rem;
  display: block;
  line-height: 1
}

.stat-badge .stat-lbl {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.05em;
  opacity: 0.85;
  display: block;
  margin-top: 4px
}

.deliverables {
  background: var(--cream)
}

.deliverables-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-top: 52px
}

.deliverable-card {
  background: #fff;
  border-radius: 16px;
  padding: 32px 28px;
  border: 1px solid var(--border);
  transition: transform 0.2s, box-shadow 0.2s;
  position: relative;
  overflow: hidden
}

.deliverable-card::before {
  content: '';
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  height: 3px;
  background: linear-gradient(90deg, var(--red), var(--red));
  opacity: 0;
  transition: opacity 0.2s
}

.deliverable-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 20px 60px rgba(0, 0, 0, 0.08)
}

.deliverable-card:hover::before {
  opacity: 1
}

.deliverable-icon {
  width: 48px;
  height: 48px;
  border-radius: 12px;
  background: rgba(193, 31, 47, 0.08);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
  font-size: 20px;
  color: var(--red)
}

.deliverable-card h4 {
  font-size: 16px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 10px
}

.deliverable-card p {
  font-size: 0.875rem;
  color: var(--muted);
  line-height: 1.65
}

/*==========================
CHANNELS WE MASTER
==========================*/

.channel-master-section {
  background:
    linear-gradient(180deg,
      #040926 0%,
      #050c2d 100%);
  position: relative;
  padding: 70px 0 85px;
  overflow: hidden;
}


.channel-master-section::before {
  content: '';
  position: absolute;
  inset: 0;
  background:
    radial-gradient(circle at left bottom,
      rgba(193, 31, 47, .15),
      transparent 28%),
    radial-gradient(circle at right top,
      rgba(193, 31, 47, .10),
      transparent 22%);
  pointer-events: none;
}


.channel-master-wrap {
  border: 1px solid rgba(255, 0, 76, .18);
  border-radius: 22px;
  padding: 34px;
  display: grid;
  grid-template-columns:
    320px 1fr;
  gap: 28px;
  background:
    linear-gradient(180deg,
      rgba(20, 20, 52, .78),
      rgba(8, 12, 40, .94));
  backdrop-filter: blur(14px);
  box-shadow:
    0 0 0 1px rgba(255, 0, 76, .06),
    0 30px 80px rgba(0, 0, 0, .35);
}

.website-types {
  background: #fff;
}

.channel-info {
  display: flex;
  gap: 18px;
  align-items: flex-start;
}


.channel-icon {
  width: 64px;
  height: 64px;
  min-width: 64px;
  border-radius: 50%;
  border: 1px solid #ff224f;
  color: #ff224f;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 22px;
  background:
    rgba(255, 0, 76, .08);
}


.channel-info h2 {
  color: #fff;
  font-size: 28px;
  line-height: 1.15;
  margin-bottom: 14px;
}


.channel-info span {
  display: block;
  color: #ff2f59;
  font-family:
    'Dancing Script',
    cursive;
  font-size: 40px;
  margin-top: 3px;
}


.channel-info p {
  color:
    rgba(255, 255, 255, .55);
  line-height: 2;
  font-size: 14px;
}


.channel-grid {
  display: grid;
  grid-template-columns:
    repeat(6, 1fr);
  gap: 14px;
}


.channel-card {
  min-height: 118px;
  border-radius: 14px;
  background:
    rgba(255, 255, 255, .03);
  border:
    1px solid rgba(255, 255, 255, .08);
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  gap: 16px;
  text-align: center;
  transition: .28s;
}


.channel-card i {
  font-size: 34px;
  color: #f6ece2;
}


.channel-card span {
  color: #fff;
  font-size: 15px;
  line-height: 1.4;
  max-width: 90px;
}


.channel-card:hover {
  transform:
    translateY(-4px);
  border-color: #d32039;
  background:
    rgba(211, 32, 57, .10);
  box-shadow:
    0 20px 50px rgba(211, 32, 57, .16);
}


.channel-card:hover i {
  color: #ff355d;
}


@media(max-width:991px) {
  .channel-master-wrap {
    grid-template-columns: 1fr;
    padding: 26px;
  }

  .channel-grid {
    grid-template-columns:
      repeat(3, 1fr);
  }
}


@media(max-width:600px) {
  .channel-grid {
    grid-template-columns:
      repeat(2, 1fr);
  }

  .channel-info h2 {
    font-size: 22px;
  }

  .channel-info span {
    font-size: 34px;
  }

  .channel-card {
    min-height: 100px;
  }

  .channel-card i {
    font-size: 28px;
  }

  .channel-card span {
    font-size: 13px;
  }

}

.process {
  position: relative;
  padding: 130px 0;
  overflow: hidden;
  background: linear-gradient(180deg, rgb(8 11 33/52%), rgb(6 10 34/92%)), url(../../images/process-bg.webp);
  background-size: cover;
  background-position: center;
  background-repeat: no-repeat;
  background-attachment: fixed
}

.process::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(circle at 8% 85%, rgba(193, 31, 47, .18), transparent 18%), radial-gradient(circle at 92% 18%, rgba(193, 31, 47, .12), transparent 16%);
  pointer-events: none
}

.process .section-title {
  color: #fff
}

.process .section-label {
  color: var(--red)
}

.process .section-sub {
  color: rgba(255, 255, 255, 0.55)
}

.process-steps {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 0;
  margin-top: 60px;
  position: relative
}

.process-steps::before {
  content: '';
  position: absolute;
  top: 32px;
  left: calc(8.33% + 32px);
  right: calc(8.33% + 32px);
  height: 1px;
  background:
    linear-gradient(90deg,
      rgba(255, 255, 255, 0) 0%,
      rgba(255, 255, 255, .12) 10%,
      rgba(255, 255, 255, .35) 30%,
      rgba(255, 255, 255, .55) 50%,
      rgba(255, 255, 255, .35) 70%,
      rgba(255, 255, 255, .12) 90%,
      rgba(255, 255, 255, 0) 100%);
  border-radius: 999px;
  box-shadow:
    0 0 6px rgba(255, 255, 255, .10),
    0 0 12px rgba(255, 0, 77, .10);
  opacity: .8;
  z-index: 0;
}

.process-step {
  text-align: center;
  position: relative;
  z-index: 1;
  padding: 0 12px
}

.step-num {
  position: relative;
  z-index: 3;
  width: 64px;
  height: 64px;
  margin: 0 auto 30px;
  display: flex;
  align-items: center;
  justify-content: center;
  border-radius: 50%;
  background: rgba(13, 17, 46, .95);
  color: #d32039;
  font-size: 18px;
  font-weight: 700;
  border: 1px solid rgb(255 255 255/40%);
  box-shadow: 0 0 0 1px rgba(211, 32, 57, .22), 0 0 22px rgba(211, 32, 57, .18);
  backdrop-filter: blur(10px);
  transition: .35s
}

.process-step:hover .step-num {
  background: var(--red);
  border-color: var(--red);
  color: #fff
}

.process-step h4 {
  font-size: 0.9rem;
  font-weight: 700;
  color: #fff;
  margin-bottom: 10px
}

.process-step p {
  font-size: 0.8rem;
  color: rgba(255, 255, 255, 0.45);
  line-height: 1.6
}


.benefits-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
  margin-top: 52px
}

.benefit-item {
  display: flex;
  gap: 20px;
  align-items: flex-start
}

.benefit-icon {
  width: 44px;
  height: 44px;
  min-width: 44px;
  border-radius: 10px;
  background: rgba(193, 31, 47, 0.07);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 18px;
  color: var(--red)
}

.benefit-item h4 {
  font-size: 0.95rem;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 6px
}

.benefit-item p {
  font-size: 0.875rem;
  color: var(--muted);
  line-height: 1.65
}

.why-matters-right {
  background: var(--navy);
  border-radius: 24px;
  padding: 48px 40px
}

.why-matters-right h3 {
  color: #fff;
  margin-bottom: 8px;
  font-size: 22px;
  font-weight: 700
}

.why-matters-right h3 span {
  font-family: 'Dancing Script', cursive;
  color: var(--red);
  font-size: 25px
}

.why-matters-right p {
  color: rgba(255, 255, 255, 0.55);
  font-size: 0.9rem;
  margin-bottom: 28px;
  line-height: 1.7
}

.metric-row {
  display: flex;
  flex-direction: column;
  gap: 16px
}

.metric-item {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 14px 0;
  border-bottom: 1px solid rgba(255, 255, 255, 0.07)
}

.metric-item:last-child {
  border-bottom: none
}

.metric-label {
  font-size: 0.85rem;
  color: rgba(255, 255, 255, 0.5)
}

.metric-value {
  font-size: 1.4rem;
  color: #fff
}

.metric-value span {
  font-size: 0.75rem;
  color: #4ade80;
  margin-left: 6px;
  font-weight: 600
}

/*==========================
MARKETING COMPARISON
==========================*/

.marketing-compare {
  padding: 70px 0;
}

.compare-title {
  text-align: center;
  font-size: 30px;
  font-weight: 800;
  color: #11162f;
  margin-bottom: 35px;

  display: flex;
  align-items: center;
  justify-content: center;
  gap: 18px;
}

.compare-title span {
  width: 70px;
  height: 2px;
  background: #c11f2f;
}

.compare-wrap {
  overflow: hidden;
  border-radius: 10px;
  background: #fff;
  box-shadow:
    0 10px 40px rgba(0, 0, 0, .08);
  border: 1px solid rgba(0, 0, 0, .06);
  margin-top: 52px;
  margin-bottom: 30px;
}

.compare-table {
  width: 100%;
  border-collapse: collapse;
}

.compare-table th {
  padding: 12px 18px;
  color: #fff;
  font-size: 13px;
  font-weight: 700;
}

.feature-head {
  width: 230px;
  background: #071738;
}

.perf-head {
  background: #d31d35;
}

.trad-head {
  background: #071738;
}

.compare-table tr {
  text-align: center;
}

.compare-table td {
  padding: 13px 18px;
  font-size: 13px;
  color: #555;
  border-bottom:
    1px solid #ececec;
  vertical-align: middle;
  text-align: center;
}

.compare-table tbody tr:last-child td {
  border-bottom: none;
}

.compare-table td:first-child {
  background: #071738;
  color: #fff;
  font-weight: 600;
  width: 230px;
  white-space: nowrap;
  text-align: left;
}

.compare-table td:first-child i {
  width: 18px;

  color: #fff;

  margin-right: 10px;

  opacity: .9;
}

.compare-table tbody tr:hover td {
  background: #fafafa;
}

.compare-table tbody tr:hover td:first-child {
  background: #071738;
}

.perf-head i {
  color: #4ade80;
  margin-right: 8px;
}

.trad-head i {
  color: #ff4d5e;
  margin-right: 8px;
}


/* MOBILE */

@media(max-width:768px) {
  .service-hero-content p {
    max-width: 100% !important;
  }

  .c-bg::after {
    background: linear-gradient(to bottom, rgba(253, 249, 245, 0.97) 0%, rgba(253, 249, 245, 0.90) 45%, rgba(253, 249, 245, 0.72) 70%, rgba(253, 249, 245, 0.45) 100%) !important;
  }

  .compare-title {
    font-size: 18px;
    gap: 10px;
  }

  .compare-title span {
    width: 30px;
  }

  .compare-wrap {
    overflow-x: auto;
  }

  .compare-table {
    min-width: 900px;
  }

  .compare-table td,
  .compare-table th {
    font-size: 12px;
    padding: 10px;
  }

}

/*========== INDUSTRIES ==========*/

.industries-section {
  padding-top: 70px;
}

.mini-label {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 4px;
  color: #c11f2f;
  margin-bottom: 16px;
}

.section-head {
  max-width: 900px;
  margin: auto;
}

.section-desc {
  max-width: 700px;
  margin: auto;
  color: #666;
  line-height: 1.8;
}

.industry-grid {
  margin-top: 50px;
  display: grid;
  grid-template-columns:
    repeat(3, 1fr);
  gap: 22px;
}

.industry-card {
  background: #fff;
  padding: 28px;
  border-radius: 18px;
  display: flex;
  gap: 20px;
  align-items: flex-start;
  border: 1px solid rgba(0, 0, 0, .06);
  box-shadow:
    0 5px 24px rgba(0, 0, 0, .05);
}

.industry-card,
.price-card {
  position: relative;
  overflow: hidden;
  transition:
    transform .25s ease,
    box-shadow .25s ease,
    border-color .25s ease;
}

/* top red line */
.industry-card::before,
.price-card::before {
  content: '';
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  height: 3px;
  background: linear-gradient(90deg, var(--red), var(--red));
  opacity: 0;
  transition: opacity .25s ease;
}

/* hover */
.industry-card:hover,
.price-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 20px 60px rgba(0, 0, 0, 0.08);
}

/* show top line */
.industry-card:hover::before,
.price-card:hover::before {
  opacity: 1;
}

/* icon animation */
.industry-card:hover .industry-icon {
  background: var(--red);
  color: #fff;
  transform: scale(1.06);
}

.industry-icon {
  transition: .25s ease;
}

/* keep active package border */
.price-card.active:hover {
  border-color: var(--red);
}

/* slightly animate heading */
.industry-card h5,
.price-card h3 {
  transition: color .25s ease;
}

.industry-card:hover h5,
.price-card:hover h3 {
  color: var(--red);
}

.industry-icon {
  width: 74px;
  height: 74px;
  min-width: 74px;
  background: #fff4f4;
  color: #c11f2f;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 28px;
}

.industry-card h5 {
  font-size: 28px;
  font-size: 18px;
  margin-bottom: 10px;
  color: #11162f;
}

.industry-card p {
  margin: 0;
  font-size: 15px;
  color: #666;
  line-height: 1.7;
}



/*========== PRICING ==========*/

.pricing-section {
  padding-top: 90px;
  background: #fff;
}

.pricing-section button.nav-cta-btn {
  width: 100%;
}

.pricing-grid {
  margin-top: 55px;
  display: grid;
  grid-template-columns:
    repeat(3, 1fr);
  gap: 20px;
  padding-top: 22px;
}

.price-card {
  background: #fff;
  border-radius: 20px;
  padding: 34px;
  border: 1px solid rgba(0, 0, 0, .08);
  position: relative;
  box-shadow:
    0 5px 22px rgba(0, 0, 0, .05);
}

.price-card.active {
  border: 2px solid #c11f2f;
}

.badge {
  position: absolute;
  top: 12px;
  left: 50%;
  transform: translateX(-50%);
  background: #c11f2f;
  color: #fff;
  padding: 8px 18px;
  font-size: 12px;
  border-radius: 30px;
}

.price-top {
  /* display: flex; */
  justify-content: space-between;
  align-items: flex-start;
  margin-bottom: 25px;
  padding-bottom: 18px;
  border-bottom: 1px solid #eee;
  padding-top: 18px;
}

.price-top h3 {
  font-size: 28px;
  font-weight: 800;
  color: #131931;
}

.price-top small {
  display: block;
  margin-top: 6px;
  color: #666;
  font-size: 14px;
}

.price-card ul {
  padding: 0;
  margin: 0;
  list-style: none;
}

.price-card li {
  padding: 9px 0;
  position: relative;
  padding-left: 28px;
  font-size: 15px;
}

.price-card li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: #c11f2f;
  font-weight: 700;
}

.pricing-note {
  text-align: center;
  margin: 34px auto 0;
  display: flex;
  gap: 3px;
  align-items: flex-start;
  color: #444;
}

@media(max-width:991px) {

  .industry-grid,
  .pricing-grid {
    grid-template-columns:
      1fr;
  }
}

/*=====================
KPI METRICS SECTION
======================*/

.kpi-metrics-section {
  padding: 110px 0;
  background: #fcfaf8;
  position: relative;
  overflow: hidden;
}

.kpi-head {
  max-width: 900px;
  margin: auto;
}

.kpi-mini {
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 6px;
  color: #d1213b;
  margin-bottom: 18px;
}

.kpi-title {
  font-size: 68px;
  line-height: 1.08;
  font-weight: 900;
  color: #081634;
  letter-spacing: -2px;
}

.kpi-title span {
  font-family: 'Dancing Script';
  color: #d91f37;
  font-size: 84px;
}

.kpi-divider {
  width: 120px;
  height: 2px;
  background: #d91f37;
  margin: 26px auto;
  position: relative;
}

.kpi-divider:after {
  content: "❖";
  position: absolute;
  left: 50%;
  top: -11px;
  transform: translateX(-50%);
  background: #fcfaf8;
  padding: 0 14px;
  color: #d91f37;
}

.kpi-sub {
  font-size: 22px;
  line-height: 1.9;
  max-width: 860px;
  margin: auto;
  color: #555;
}

.kpi-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
  margin-top: 80px;
}

/* ==========================
KPI CARD HOVER EFFECT
========================== */

.kpi-card {
  position: relative;
  overflow: hidden;
  transition:
    transform .35s ease,
    box-shadow .35s ease,
    border-color .35s ease,
    background .35s ease;

  transform: translateY(0);
}

/* top gradient line */
.kpi-card::before {
  content: '';
  position: absolute;
  top: 0;
  left: 0;

  width: 100%;
  height: 4px;

  background:
    linear-gradient(90deg,
      #d91f37,
      #ff6b81,
      #d91f37);

  transform: scaleX(0);
  transform-origin: left;

  transition: .45s ease;
}

/* floating glow */
.kpi-card::after {
  content: '';
  position: absolute;

  width: 220px;
  height: 220px;

  top: -90px;
  right: -90px;

  background:
    radial-gradient(rgba(217, 31, 55, .14),
      transparent 70%);

  opacity: 0;

  transition: .45s;
}

.kpi-card:hover {

  transform:
    translateY(-12px);

  background:
    linear-gradient(180deg,
      #ffffff,
      #fff7f8);

  border-color:
    rgba(217, 31, 55, .35);

  box-shadow:
    0 28px 70px rgba(217, 31, 55, .14);
}

.kpi-card:hover::before {
  transform: scaleX(1);
}

.kpi-card:hover::after {
  opacity: 1;
}

/* icon animation */
.kpi-icon {
  transition:
    .35s ease;
}

.kpi-card:hover .kpi-icon {

  background:
    linear-gradient(180deg,
      #d91f37,
      #bf1630);

  color: #fff;

  transform:
    rotate(-8deg) scale(1.12);

  box-shadow:
    0 12px 30px rgba(217, 31, 55, .28);
}

/* title */
.kpi-card h3 {
  transition: .3s;
}

.kpi-card:hover h3 {
  color: #d91f37;
}

/* list items move */
.kpi-card li {
  transition:
    transform .25s ease,
    color .25s ease;
}

.kpi-card:hover li {
  transform: translateX(6px);
}

.kpi-card:hover li::before {
  color: #ff2248;
}

/* slight stagger */
.kpi-card:hover li:nth-child(1) {
  transition-delay: .03s
}

.kpi-card:hover li:nth-child(2) {
  transition-delay: .06s
}

.kpi-card:hover li:nth-child(3) {
  transition-delay: .09s
}

.kpi-card:hover li:nth-child(4) {
  transition-delay: .12s
}

.kpi-card {
  background: #fff;
  border-radius: 28px;
  padding: 48px;
  box-shadow: 0 15px 60px rgba(0, 0, 0, .06);
  border: 1px solid rgba(215, 30, 52, .08);
}

.kpi-icon {
  width: 48px;
  height: 48px;
  border-radius: 12px;
  background: rgba(193, 31, 47, 0.08);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
  font-size: 20px;
  color: var(--red);
}

.kpi-card h3 {
  font-size: 16px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 10px;
}

.kpi-card ul {
  list-style: none;
  padding: 0;
}

.kpi-card li {
  position: relative;
  padding-left: 25px;
  margin-bottom: 10px;
  font-size: 0.9rem;
  color: var(--navy);
}

.kpi-card li:before {
  content: "→";
  position: absolute;
  left: 0;
  color: #d91f37;
}

.metric-dashboard {
  margin-top: 36px;
  display: flex;
  gap: 18px;
}

.mini-box {
  background: #fff;
  padding: 18px;
  border-radius: 16px;
  box-shadow: 0 5px 25px rgba(0, 0, 0, .05);
  margin-bottom: 14px;
}

.mini-box small {
  display: block;
  color: #666;
}

.mini-box strong {
  font-size: 16px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 10px;
}

.mini-box span {
  color: #17a34a;
  font-weight: 700;
}

.bar-chart {
  display: flex;
  gap: 12px;
  align-items: flex-end;
  height: 140px;
  margin-top: 24px;
}

.bar-chart span {
  flex: 1;
  background: linear-gradient(#ffd8de, #ef364f);
  border-radius: 8px;
}

.bar-chart span:nth-child(1) {
  height: 30%
}

.bar-chart span:nth-child(2) {
  height: 40%
}

.bar-chart span:nth-child(3) {
  height: 65%
}

.bar-chart span:nth-child(4) {
  height: 55%
}

.bar-chart span:nth-child(5) {
  height: 75%
}

.bar-chart span:nth-child(6) {
  height: 60%
}

.bar-chart span:nth-child(7) {
  height: 82%
}

.bar-chart span:nth-child(8) {
  height: 100%
}

.line-chart {
  height: 160px;
  border-radius: 20px;
  background:
    linear-gradient(180deg,
      rgba(238, 52, 78, .12),
      transparent),
    url("data:image/svg+xml,%3Csvg viewBox='0 0 600 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M0 140 C120 120 200 70 300 90 S450 90 600 20' stroke='%23e22942' fill='none' stroke-width='6'/%3E%3C/svg%3E") center/cover;
}

.funnel {
  margin-top: 40px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 10px;
}

.funnel div {
  height: 34px;
  border-radius: 0 0 20px 20px;
  background: linear-gradient(90deg, #ef364f, #ffd4da);
}

.f1 {
  width: 240px
}

.f2 {
  width: 180px
}

.f3 {
  width: 120px
}

.f4 {
  width: 60px;
  background: #7da6ff !important;
}

.kpi-footer {
  margin: 70px auto 0;
  padding: 13px;
  border-radius: 20px;
  text-align: center;
  font-size: 18px;
  color: #777;
  line-height: 1.7;
}

.kpi-footer span {
  color: #d91f37;
  font-weight: 700;
}

@media(max-width:991px) {

  .kpi-grid {
    grid-template-columns: 1fr;
  }

  .kpi-title {
    font-size: 42px;
  }

  .kpi-title span {
    font-size: 54px;
  }

  .kpi-sub {
    font-size: 16px;
  }

  .kpi-card h3 {
    font-size: 24px;
  }

  .kpi-card li {
    font-size: 15px;
  }

}

/*=========================
INDUSTRIES MOCKUP SECTION
==========================*/

.industries-showcase {
  padding: 110px 0;
  background: #fff;
}

.industry-header {
  max-width: 900px;
  margin: auto;
}

.industry-label {
  display: inline-block;
  font-size: 14px;
  letter-spacing: 5px;
  font-weight: 800;
  color: #c11f2f;
  margin-bottom: 18px;
}

.industry-title {
  font-size: 68px;
  line-height: 1.08;
  font-weight: 900;
  color: #071738;
  letter-spacing: -2px;
}

.industry-title span {
  font-family: 'Dancing Script', cursive;
  color: #e1273c;
  font-size: 84px;
  font-weight: 700;
}

.industry-divider {
  width: 110px;
  height: 2px;
  background: #e1273c;
  margin: 28px auto;
  position: relative;
}

.industry-divider:after {
  content: "❖";
  position: absolute;
  left: 50%;
  top: -11px;
  transform: translateX(-50%);
  background: #fdfaf7;
  padding: 0 14px;
  color: #e1273c;
}

.industry-sub {
  font-size: 24px;
  line-height: 1.8;
  color: #666;
  max-width: 900px;
  margin: auto;
}

.industry-grid-v2 {
  margin-top: 80px;
  display: grid;
  grid-template-columns:
    repeat(3, 1fr);
  gap: 24px;
}

/* ==========================
INDUSTRIES CARD HOVER EFFECT
========================== */

.industry-box {
  position: relative;
  overflow: hidden;

  transition:
    transform .35s ease,
    box-shadow .35s ease,
    border-color .35s ease,
    background .35s ease;

  transform: translateY(0);
}

/* animated top line */
.industry-box::before {
  content: '';

  position: absolute;

  top: 0;
  left: 0;

  width: 100%;
  height: 4px;

  background:
    linear-gradient(90deg,
      #d91f37,
      #ff7b8d,
      #d91f37);

  transform: scaleX(0);
  transform-origin: left;

  transition: .45s ease;
}

/* soft glow */
.industry-box::after {
  content: '';

  position: absolute;

  top: -80px;
  right: -80px;

  width: 220px;
  height: 220px;

  background:
    radial-gradient(rgba(217, 31, 55, .13),
      transparent 70%);

  opacity: 0;

  transition: .4s;
}

.industry-box:hover {

  transform:
    translateY(-10px);

  background:
    linear-gradient(180deg,
      #ffffff,
      #fff7f8);

  border-color:
    rgba(217, 31, 55, .30);

  box-shadow:
    0 28px 70px rgba(217, 31, 55, .12);
}

.industry-box:hover::before {
  transform: scaleX(1);
}

.industry-box:hover::after {
  opacity: 1;
}

/* icon effect */
.industry-circle {
  transition:
    transform .35s ease,
    background .35s ease,
    color .35s ease,
    box-shadow .35s ease;
}

.industry-box:hover .industry-circle {

  background:
    linear-gradient(180deg,
      #d91f37,
      #bc1931);

  color: #fff;

  transform:
    rotate(-8deg) scale(1.1);

  box-shadow:
    0 14px 32px rgba(217, 31, 55, .25);
}

/* title animation */
.industry-box h4 {
  transition: .3s ease;
}

.industry-box:hover h4 {
  color: #d91f37;
}

/* text slide */
.industry-box p {
  transition:
    transform .3s ease,
    opacity .3s ease;
}

.industry-box:hover p {
  transform: translateX(6px);
}

/* subtle tilt */
.industry-box:hover .industry-circle i {
  transform: scale(1.08);
}

.industry-box {
  background: #fff;
  border-radius: 22px;
  padding: 38px;
  align-items: center;
  gap: 26px;
  border: 1px solid rgba(0, 0, 0, .05);
  box-shadow: 0 18px 45px rgba(0, 0, 0, .04);
  transition: .25s;
  display: flex;
}

.industry-box:hover {
  transform:
    translateY(-4px);
  box-shadow:
    0 28px 60px rgba(0, 0, 0, .08);
}

.industry-circle {
  width: 48px;
  height: 48px;
  border-radius: 12px;
  background: rgba(193, 31, 47, 0.08);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
  font-size: 20px;
  color: var(--red);
}

.industry-box h4 {
  font-size: 16px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 10px;
}

.industry-box p {
  font-size: 0.875rem;
  color: var(--muted);
  line-height: 1.65;
}

@media(max-width:991px) {

  .industry-grid-v2 {
    grid-template-columns: 1fr;
  }

  .industry-title {
    font-size: 42px;
  }

  .industry-title span {
    font-size: 54px;
  }

  .industry-sub {
    font-size: 18px;
  }

  .industry-circle {
    width: 78px;
    height: 78px;
    min-width: 78px;
    font-size: 28px;
  }

  .industry-box h4 {
    font-size: 22px;
  }

  .industry-box p {
    font-size: 15px;
  }
}

@media(max-width:600px) {

  .industry-box {
    padding: 24px;
    gap: 16px;
  }

  .industry-title {
    font-size: 34px;
  }

  .industry-title span {
    font-size: 46px;
  }

  .industry-sub {
    font-size: 15px;
  }

  .industry-circle {
    width: 66px;
    height: 66px;
    min-width: 66px;
  }

}

.case-study {
  background: #fff;
}

.case-card {
  background: #fff;
  border-radius: 24px;
  overflow: hidden;
  border: 1px solid var(--border);
  display: grid;
  grid-template-columns: 1fr 1fr;
  margin-bottom: 40px;
}

.case-card ul li:before {
  content: "✓";
  position: absolute;
  left: 34px;
  color: #c11f2f;
  font-weight: 700;
}

.case-study .case-card ul li:before {
  left: 47px;
}

.case-study li {
  padding-left: 10px;
}

.case-body {
  padding: 56px 52px
}

.case-tag {
  display: inline-block;
  background: rgba(193, 31, 47, 0.08);
  color: var(--red);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 5px 14px;
  border-radius: 100px;
  margin-bottom: 24px
}

.case-body h3 {
  font-size: 1.6rem;
  color: var(--navy);
  line-height: 1.2;
  margin-bottom: 16px
}

.case-body p {
  font-size: 0.9rem;
  color: var(--muted);
  line-height: 1.7;
  margin-bottom: 32px
}

.case-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px
}

.case-stat {
  text-align: center;
  background: var(--cream);
  border-radius: 12px;
  padding: 20px 12px
}

.case-stat .num {
  font-size: 1.7rem;
  color: var(--red);
  display: block;
  line-height: 1
}

.case-stat .lbl {
  font-size: 11px;
  color: var(--muted);
  margin-top: 6px;
  display: block;
  font-weight: 500
}

.case-visual {
  background: var(--navy);
  position: relative;
  min-height: 360px;
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden
}

.case-visual img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  opacity: 0.35
}

.case-visual-overlay {
  position: absolute;
  inset: 0;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  padding: 40px;
  text-align: center
}

.case-visual-overlay .quote {
  font-size: 3rem;
  color: var(--red);
  margin-bottom: 12px;
  font-family: Georgia, serif;
  line-height: 0.5
}

.case-visual-overlay p {
  font-size: 16px;
  color: rgba(255, 255, 255, 0.8);
  font-style: italic;
  line-height: 1.7;
  margin-bottom: 20px
}

.case-visual-overlay .attr {
  font-size: 12px;
  color: rgba(255, 255, 255, 0.4);
  font-style: normal;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase
}

/*==========================
PERFORMANCE PACKAGE
==========================*/

.perf-package-section {
  padding: 110px 0;
  background: #fcfaf8;
}

.perf-mini {
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 2px;
  color: var(--red);
  margin-bottom: 16px;
}

.perf-title {
  font-size: 64px;
  font-weight: 900;
  line-height: 1.08;
  color: #081634;
  letter-spacing: -2px;
}

.perf-title span {
  font-family: 'Dancing Script';
  color: var(--red);
  font-size: 74px;
  font-weight: 700;
}

.perf-sub {
  max-width: 900px;
  margin: 22px auto 0;
  font-size: 20px;
  color: #6a6a77;
}

.perf-pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-top: 70px;
}

.perf-card {
  background: #fff;
  border-radius: 28px;
  padding: 34px;
  position: relative;

  border: 1px solid #ececec;

  box-shadow:
    0 12px 40px rgba(0, 0, 0, .05);

  transition: .25s;
}

.perf-card.active {
  border: 2px solid var(--red);
}

.perf-card:hover {
  transform: translateY(-4px);
}

.popular {
  position: absolute;
  top: -14px;
  left: 50%;
  transform: translateX(-50%);

  background: var(--red);

  color: #fff;

  padding: 8px 18px;

  border-radius: 40px;

  font-size: 12px;

  font-weight: 700;
}

.perf-top {
  display: flex;
  gap: 18px;

  padding-bottom: 24px;

  border-bottom: 1px solid #eee;

  margin-bottom: 24px;
}

.perf-icon {
  width: 48px;
  height: 48px;
  border-radius: 12px;
  background: rgba(193, 31, 47, 0.08);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
  font-size: 20px;
  color: var(--red);
}

.perf-top h3 {
  font-size: 22px;
  font-weight: 700;
  color: rgb(47, 44, 48);
}

.perf-top small {
  font-size: 15px;
  color: #666;
}

.perf-top small span {
  color: var(--red);
}

.perf-card ul {
  list-style: none;
  padding: 0;
  margin: 0;
}

.perf-card li {

  padding: 16px 0;

  border-bottom: 1px dashed #ededed;

  position: relative;

  padding-left: 34px;

  color: #2e2e45;

  font-size: 17px;
}

.perf-card li:before {
  content: "✓";

  position: absolute;

  left: 0;

  width: 20px;

  height: 20px;

  background: var(--red);

  color: #fff;

  font-size: 11px;

  border-radius: 50%;

  display: flex;

  align-items: center;

  justify-content: center;
}

.perf-card li.disable {
  color: #b5b5be;
}

.perf-card li.disable:before {
  content: "−";
  background: #d8d8de;
}

.perf-btn-text {
  text-align: center;
  color: var(--red);
  font-weight: 700;
  padding-top: 26px;
  padding-bottom: 14px;
}

.perf-card button {
  width: 100%;
  height: 58px;
  border: none;
  border-radius: 12px;
  background: linear-gradient(180deg,
      #d11f38,
      #bb1223);
  color: #fff;
  font-size: 18px;
  font-weight: 700;
}

.perf-note {
  margin: 34px auto 0;
  max-width: 860px;
  background: #fff;
  padding: 22px 28px;
  border-radius: 18px;
  display: flex;
  gap: 14px;
  align-items: flex-start;
  color: #444;
  border: 1px solid #eee;
}

.perf-note i {
  color: var(--red);
  font-size: 26px;
}

@media(max-width:991px) {
  .perf-pricing-grid {
    grid-template-columns: 1fr;
  }

  .perf-title {
    font-size: 42px;
  }

  .perf-title span {
    font-size: 52px;
  }

  .perf-sub {
    font-size: 16px;
  }

}

.faq-section {
  background: #fff
}

.faq-list {
  margin-top: 48px;
  display: flex;
  flex-direction: column;
  gap: 16px
}

.faq-item {
  border: 1px solid var(--border);
  border-radius: 14px;
  overflow: hidden;
  transition: box-shadow 0.2s
}

.faq-item.open {
  box-shadow: 0 8px 32px rgba(0, 0, 0, 0.07)
}

.faq-question {
  width: 100%;
  background: #fff;
  border: none;
  padding: 22px 28px;
  text-align: left;
  font-family: 'Inter', sans-serif;
  font-size: 15px;
  font-weight: 600;
  color: var(--navy);
  cursor: pointer;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
  transition: background 0.15s
}

.faq-question:hover {
  background: var(--cream)
}

.faq-item.open .faq-question {
  background: var(--cream)
}

.faq-icon {
  width: 28px;
  height: 28px;
  min-width: 28px;
  border-radius: 50%;
  background: rgba(193, 31, 47, 0.1);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--red);
  font-size: 14px;
  transition: transform 0.3s, background 0.2s
}

.faq-item.open .faq-icon {
  transform: rotate(45deg);
  background: var(--red);
  color: #fff
}

.faq-answer {
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.4s ease, padding 0.3s
}

.faq-item.open .faq-answer {
  max-height: 600px
}

/* Increased for longer content */
.faq-answer-inner {
  padding: 0 28px 22px;
  font-size: 14.5px;
  color: var(--muted);
  line-height: 1.75
}

.cta-bar {
  background: var(--red);
  padding: 44px 0
}

.cta-bar-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
  flex-wrap: wrap
}

.cta-bar h2 {
  color: #fff;
  font-size: 40px;
  font-weight: 600;
  margin-bottom: 20px
}

.cta-bar-mid p {
  color: rgb(255 255 255/92%);
  margin-bottom: 2px;
  font-size: 18px;
  line-height: 1.7
}

.cta-bar-mid small {
  color: rgb(255 255 255/92%);
  margin-bottom: 2px;
  font-size: 18px;
  line-height: 1.7
}

.cta-bar-btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: 'Inter', sans-serif;
  font-size: 14px;
  font-weight: 600;
  border: none;
  cursor: pointer;
  height: 50px;
  padding: 0 30px;
  border-radius: 10px;
  transition: background 0.15s, transform 0.12s, box-shadow 0.15s;
  background: #fff;
  color: var(--red)
}

.cta-bar-btn:hover {
  transform: translateY(-2px);
  box-shadow: 0 8px 24px rgba(0, 0, 0, .18)
}

.reveal {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity 0.6s ease, transform 0.6s ease
}

.reveal.active {
  opacity: 1;
  transform: translateY(0);
}

.reveal-delay-1 {
  transition-delay: 0.1s
}

.reveal-delay-2 {
  transition-delay: 0.2s
}

.reveal-delay-3 {
  transition-delay: 0.3s
}

.reveal-delay-4 {
  transition-delay: 0.4s
}

.service-sub-nav {
  top: 72px;
  z-index: 100;
  background: #fff;
  border-bottom: 1px solid var(--border);
  padding: 0 52px
}

.service-sub-nav ul {
  display: flex;
  justify-content: center;
  align-items: center;
  gap: 8px;
  margin: 0 auto;
  padding: 0;
  list-style: none;
  width: fit-content
}

.service-sub-nav ul a {
  display: block;
  padding: 16px 18px;
  font-size: 13px;
  font-weight: 500;
  color: var(--muted);
  text-decoration: none;
  border-bottom: 2px solid transparent;
  transition: color 0.15s, border-color 0.15s;
  white-space: nowrap
}

.service-sub-nav ul a:hover,
.service-sub-nav ul a.active {
  color: var(--navy);
  border-bottom-color: var(--red)
}

/* MODAL */
.modal-overlay {
  position: fixed;
  inset: 0;
  background: rgba(26, 26, 46, 0.75);
  backdrop-filter: blur(6px);
  z-index: 99999;
  display: flex;
  align-items: center;
  justify-content: center;
  opacity: 0;
  pointer-events: none;
  transition: opacity 0.3s
}

.modal-overlay.open {
  opacity: 1;
  pointer-events: all
}

.modal-box {
  background: #fff;
  border-radius: 24px;
  padding: 48px 44px;
  max-width: 540px;
  width: 90%;
  position: relative;
  transform: translateY(20px);
  transition: transform 0.3s;
  max-height: 90vh;
  overflow-y: auto
}

.modal-overlay.open .modal-box {
  transform: translateY(0)
}

.modal-close {
  position: absolute;
  top: 18px;
  right: 18px;
  width: 36px;
  height: 36px;
  border-radius: 50%;
  background: var(--cream);
  border: none;
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 16px;
  color: var(--navy);
  transition: background 0.15s
}

.modal-close:hover {
  background: #eee
}

.modal-box h3 {
  font-size: 22px;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 6px
}

.modal-box p.modal-sub {
  font-size: 14px;
  color: var(--muted);
  margin-bottom: 28px
}

.form-group {
  margin-bottom: 18px
}

.form-group label {
  display: block;
  font-size: 13px;
  font-weight: 600;
  color: var(--navy);
  margin-bottom: 6px
}

.form-group input,
.form-group select,
.form-group textarea {
  width: 100%;
  padding: 11px 16px;
  border: 1.5px solid var(--border);
  border-radius: 10px;
  font-family: 'Inter', sans-serif;
  font-size: 14px;
  color: var(--text);
  background: #fff;
  transition: border-color 0.15s;
  outline: none
}

.form-group input:focus,
.form-group select:focus,
.form-group textarea:focus {
  border-color: var(--red)
}

.form-group textarea {
  resize: vertical;
  min-height: 90px
}

.form-submit {
  width: 100%;
  height: 50px;
  background: var(--red);
  color: #fff;
  border: none;
  border-radius: 10px;
  font-family: 'Inter', sans-serif;
  font-size: 15px;
  font-weight: 600;
  cursor: pointer;
  margin-top: 6px;
  transition: background 0.15s, transform 0.12s
}

.form-submit:hover {
  background: var(--red2);
  transform: translateY(-1px)
}

/* Additional Styles for Rich Content */
.content-list {
  list-style: none;
  padding: 0;
  margin: 0 0 20px 0;
}

.content-list li {
  position: relative;
  padding-left: 25px;
  margin-bottom: 10px;
  font-size: 15px;
  font-weight: 500;
  color: rgba(255, 255, 255, 0.8);
}

.content-list li::before {
  content: '✓';
  position: absolute;
  left: -4px;
  color: var(--red);
  top: 1px;
  width: 20px;
  height: 20px;
  border: 2px solid #c11f2f;
  border-radius: 50%;
  font-size: 10px;
  font-weight: 700;
  display: flex;
  align-items: center;
  justify-content: center;
}

.comparison-table {
  width: 100%;
  border-collapse: collapse;
  margin-top: 20px;
  font-size: 0.85rem;
}

.comparison-table th,
.comparison-table td {
  padding: 12px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.1);
  text-align: left;
}

.comparison-table th {
  color: var(--red);
  text-transform: uppercase;
  font-size: 0.75rem;
  letter-spacing: 1px;
}

.comparison-table td:last-child {
  opacity: 0.5;
}

.package-card {
  background: rgba(255, 255, 255, 0.05);
  padding: 20px;
  border-radius: 12px;
  margin-bottom: 20px;
  border: 1px solid rgba(255, 255, 255, 0.1);
}

.package-card h4 {
  color: #fff;
  font-size: 1.1rem;
  margin-bottom: 10px;
}

.package-card .price {
  color: var(--red);
  font-weight: bold;
  font-size: 1.2rem;
  display: block;
  margin-bottom: 10px;
}

/* Dev Switcher for 5 pages */
.dev-switcher {
  position: fixed;
  bottom: 20px;
  right: 20px;
  z-index: 10000;
  background: var(--navy);
  padding: 10px;
  border-radius: 12px;
  box-shadow: 0 5px 20px rgba(0, 0, 0, 0.3);
  border: 1px solid var(--border);
  display: flex;
  gap: 5px;
  flex-wrap: wrap;
  max-width: 220px
}

.dev-btn {
  padding: 6px 10px;
  font-size: 11px;
  font-weight: 600;
  color: #fff;
  background: rgba(255, 255, 255, 0.1);
  border: none;
  border-radius: 6px;
  cursor: pointer;
  transition: 0.2s
}

.dev-btn:hover,
.dev-btn.active {
  background: var(--red)
}

@media(max-width:900px) {
  .nav {
    padding: 0 24px
  }

  .nav-links-row,
  .nav-cta-btn {
    display: none
  }

  .hamburger {
    display: flex
  }

  .what-is-grid {
    grid-template-columns: 1fr;
    gap: 40px
  }

  .deliverables-grid {
    grid-template-columns: 1fr 1fr
  }

  .process-steps {
    grid-template-columns: repeat(2, 1fr);
    gap: 32px
  }

  .process-steps::before {
    display: none
  }

  .benefits-grid {
    grid-template-columns: 1fr
  }

  .case-card {
    grid-template-columns: 1fr
  }

  .case-visual {
    min-height: 260px
  }

  .service-sub-nav {
    padding: 0 16px;
    overflow-x: auto
  }

  .brandaid-footer {
    padding: 24px
  }

  .modal-box {
    padding: 32px 24px
  }

  .dev-switcher {
    bottom: 10px;
    right: 10px;
    padding: 5px;
    gap: 2px
  }
}

@media(max-width:600px) {

  .deliverables-grid {
    grid-template-columns: 1fr
  }

  .process-steps {
    grid-template-columns: 1fr
  }

  .case-body {
    padding: 32px 24px
  }

  .case-stats {
    grid-template-columns: 1fr 1fr
  }
}